Sugar CRM. Ever heard of it? It’s like candy for your customers…thus the name entails. It’s a great way to boost sales for your business, retain customers, and actually save money while doing so.
Here are the top 5 features that might make you consider using Sugar:
1. It’s affordable. Their most popular plan – the ‘professional version’ is only $540 per year per user. That’s equivalent to only $45 per month. It has a lower cost of entry and its open platform is cloud-based allowing for it to be cheaper than most on-premise solutions. Needless to say, it’s a cost-effective way to stay engaged with your customers and give them what they love – a little sugar.
2. Options and flexibility. SugarCRM offers customizations galore! It integrates fluidly with many of the current CRM products you may be using. Sugar uses common language, utilizes SOAP and REST API and there’s no hidden fees or limitations which gives you greater control. There’s also a myriad of add-ons that can be used with Sugar. Not to mention…SugarCRM also works in an open environment, giving you more control of your company’s future and saving you money while doing so.
3. It’s social! There’s an Activity Streams dashlet that allows you to see Facebook friends’/fans’ news feeds, see who you should get connected with on LinkedIn, and read tweets of all the people you follow in the dashlet. The platform also lets you add a Twitter handle to a contact or lead and read their tweets directly in the contact or lead record. Lastly, Sugar also has great e-mail integration, letting you sync contacts, calendars and tasks from Outlook, Gmail, Yahoo! Mail, Lotus Notes and pretty much any IMAP mail server.
4. Collaboration and Project Management. Sugar delivers a full project management solution combined with the sales management, marketing automation, and customer support used by employees to manage customer-centric activities. These capabilities allow users to deploy projects across all customer-facing tasks, including campaigns, opportunities, accounts, and customer cases. Since project management is integrated with Sugar’s customer information, users no longer need to be concerned with redundant or inaccurate information, lost customer data, poor information sharing, or lack of user adoption.
5. It’s Mobile! Sales teams surely love this feature as they’re often on-the-go. Sugar allows you to access client information from your tablet or Smartphone and also lets you add info in real time. This means that if you’re at an event and encounter a lead, you can seamlessly add their information to Sugar mobile and your sales team can have an e-mail to them in minutes!
For further business improvement ideas please contact Roger Brown from nuOrder Limited, a leading business consultancy working with many award winning clients.
See www.nuOrder.co.uk
Business doesn’t happen, you make it!
